This page showcases my work in branding, visual identity, digital marketing, and creative strategy, where I blend design, storytelling, and data-driven insights to create impactful results. From logo development and brand positioning to social media content and campaign execution, every project is crafted with a strategic approach to connect with audiences and leave a lasting impression.
Complete branding of Oak Island Gallery.
Virtual Gallery at Kunstmatrix

I led the creation of a Oak Island Gallery 3D virtual gallery at Kunstmatrix, managing everything from customizing the space with architects to optimizing artworks for augmented reality viewing and seamless e-commerce integration. I handled inventory management, edition records, and administration, ensuring a smooth sales process.
I also developed copywriting and marketing strategies, refining the user experience through research on customer and artist perspectives and implemented eco-friendly printing solutions.
This project showcases my knowledge in digital curation, UX design, content strategy, and e-commerce for fine art photography.
Image Editing & Restoration

I work closely with renowned photographer Ed Finnell, preparing his negative scans for large-format printing while preserving the integrity of each original image. Using traditional darkroom techniques he has taught me, I apply dodging, burning, and precise tonal adjustments in Photoshop to create prints that remain true to the original photograph—enhancing, never altering.
Beyond this collaboration, I also offer professional photo editing as a service for photographers, collectors, and artists who need retouching, restoration, or print preparation. Whether you need subtle refinements, the removal of imperfections, or expert adjustments for large-scale printing, I ensure your images look their best while staying authentic to their original form.
The first exhibition we had with Ed Finnell in 2022.
The first exhibition we had with Ed Finnell in 2022.
I collaborate closely with Ed Finnell to create stunning large format prints.
I collaborate closely with Ed Finnell to create stunning large format prints.
We utilize traditional darkroom techniques in Photoshop to achieve authentic, photo-true results.
We utilize traditional darkroom techniques in Photoshop to achieve authentic, photo-true results.
The results are always breathtaking.
The results are always breathtaking.
Content Creation

I specialize in crafting engaging, visually compelling social media content that tells a story, inspires and strengthens brand identity. From branded graphics and campaign visuals to photo editing and content strategy, I create digital assets that capture attention, drive engagement, and align with your brand’s vision.
Event Planning

I have had the privilege of planning and executing a series of dynamic events that celebrate music, photography, and culture.
In November 2024, I helped organize the OAK x Marshall Vinyl & Live Night, blending vinyl swapping, rare record sales, live tattooing, and a performance by GIGI GOLD at Oak Island Gallery. 
Earlier in February 2025, I co-produced Becoming Led Zeppelin: A Rare Photo Show, a pop-up exhibition in partnership with Capitol, featuring never-before-seen photos of Led Zeppelin and an exclusive artist talk with Ed Finnell.
In 2022, we curated Ed Finnell’s Rolling Stones Exhibition, showcasing his legendary rock photography. 
Beyond exhibitions, I also worked as project lead at Oak Island Gallery's 2023 F1 Euphoria photoshoot at the Lotus Factory in Hethel, England, alongside photographers Kenneth Olausson and Per Olsson. 

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